A relational insight of brand personification in business-to-business markets
Year of publication: |
2010
|
---|---|
Authors: | Gupta, Suraksha ; Melewar, T. C. ; Bourlakis, Michael |
Published in: |
Journal of general management. - London : Sage Publications, ISSN 0306-3070, ZDB-ID 188363-X. - Vol. 35.2009/10, 4, p. 65-76
|
Subject: | B-to-B-Marketing | Business-to-business marketing |
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