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Does the value manufacturers (brands) create translate into enhanced reputation? : a multi-sector examination of the value-satisfaction-loyalty-reputation chain

Tournois, Laurent - In: Journal of retailing and consumer services 26 (2015), pp. 83-96

Persistent link: https://www.econbiz.de/10011347839

The antecedents affecting university reputation and student satisfaction : a study in higher education context

Qazi, Zubaida; Qazi, Wasim; Raza, Syed Ali; Yousufi, … - In: Corporate reputation review 25 (2022) 4, pp. 253-271

Persistent link: https://www.econbiz.de/10013463268

Investigating the impact of service quality dimensions on reputation and brand trust

Esmaeilpour, Majid; Sayadi, Amrollah; Mirzaei, Mahnaz - In: International journal of business and economic sciences … 10 (2017) 3, pp. 7-17

Purpose: The objective of this study was to investigate the impact of service quality dimensions on brand reputation … on brand trust and brand reputation. Research limitations/implications: – The population of the research was limited to … impact of service quality dimensions and the level of impact of each dimension on brand reputation and trust, in order to …

Persistent link: https://www.econbiz.de/10011823495

Reexamining the market share-customer satisfaction relationship

Rego, Lopo L.; Morgan, Neil A.; Fornell, Claes - In: Journal of marketing 77 (2013) 5, pp. 1-20

Persistent link: https://www.econbiz.de/10009793115

Back to the future : progress and trends in hotel loyalty marketing

Tanford, Sarah; Shoemaker, Stowe; Dinca, Alexandra - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1937-1967

Persistent link: https://www.econbiz.de/10011624195

Brand religiosity : an epistemological analysis of the formation of social anti-structure through the development of distinct brand sub-culture

Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Society and business review 12 (2017) 1, pp. 20-32

Persistent link: https://www.econbiz.de/10011690815

Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of hospitality management 80 (2019), pp. 13-24

Persistent link: https://www.econbiz.de/10012058600

A patterns perspective of customers' brand experiences with robotics in hospitality

Tung, Vincent Wing Sun; Tse, Serene Wai Tsz - In: Journal of travel and tourism marketing 40 (2023) 1, pp. 75-89

Persistent link: https://www.econbiz.de/10014285201

Role of alliance brand awareness on customer's behavioural response and satisfaction : case of "sky team" global airline alliance

Kassir, Ali Mohammad - In: EuroMed journal of management : EMJM 6 (2024) 1, pp. 72-99

Persistent link: https://www.econbiz.de/10014490987

The influence of experiential marketing on customer satisfaction and loyalty

Carmo, Inês Santos do; Marques, Susana Henriques; … - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 994-1018

Persistent link: https://www.econbiz.de/10013357212

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