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An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction

Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348

Persistent link: https://www.econbiz.de/10012695107

The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine

Yasin, Mahmoud; Liébana-Cabanillas, Francisco; Porcu, Lucia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012132223

Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand

Tiruwa, Anurag; Yadav, Rajan; Suri, P. K. - In: Transforming organizations through flexible systems …, (pp. 205-219). 2020

Persistent link: https://www.econbiz.de/10012127718

Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment

Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294

Persistent link: https://www.econbiz.de/10011591986

Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171

Persistent link: https://www.econbiz.de/10012176591

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

Antecedents and consequences of the process of customer engagement through social media : an integrated conceptual framework

Abdullah; Siraj, Sadaf - In: International journal of electronic business 14 (2018) 1, pp. 1-27

Persistent link: https://www.econbiz.de/10011891016

Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers

Ben-Shaul, Michal; Reichel, Arie - In: Journal of travel research : a quarterly publication of … 57 (2018) 4, pp. 453-471

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The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational elements of brand experience. Although online brand...

Persistent link: https://www.econbiz.de/10012911061

Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites

Abosag, Ibrahim; Ramadan, Zaby B.; Baker, Thomas L.; … - In: Journal of business research : JBR 117 (2020), pp. 862-872

Persistent link: https://www.econbiz.de/10012288106

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