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Understanding business student retention during Covid-19 : roles of service quality, college brand, and academic satisfaction, and stress
Swani, Kunal; Wamwara, Wakiuru; Goodrich, Kendall; … - In: Services marketing quarterly 43 (2022) 3, pp. 329-352
Persistent link: https://www.econbiz.de/10013352807
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Improving service brand personality with augmented reality marketing
Plotkina, Daria; Dinsmore, John; Racat, Margot - In: The journal of services marketing 36 (2022) 6, pp. 781-799
Persistent link: https://www.econbiz.de/10013407600
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Customers need to relate : the conditional warm glow effect of CSR on negative customer experiences
Alhouti, Sarah; Wright, Scott A.; Baker, Thomas L. - In: Journal of business research : JBR 124 (2021), pp. 240-253
Persistent link: https://www.econbiz.de/10012493856
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The role of idiosyncratic attribute evaluation in mass customization
Puligadda, Sanjay; Grewal, Rajdeep; Rangaswamy, Arvind; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 369-380
Persistent link: https://www.econbiz.de/10008658280