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Branding in the Asian context : a Malaysian perspective
Sharifah Faridah Syed Alwi; Melewar, T. C. - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 287-297
Persistent link: https://www.econbiz.de/10009752328
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A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen; Melewar, T. C.; Chen, Junsong - In: Journal of strategic marketing 21 (2013) 4, pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
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Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia; Bang, Nguyen; Melewar, T. C. - In: Marketing intelligence & planning 34 (2016) 3, pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
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Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea; Akarsu, Tugra Nazlil; Ageeva, Elena; … - In: Journal of business research : JBR 83 (2018), pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
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Constituents and consequences of smart customer experience in retailing
Roy, Sanjit; Balaji, M. S.; Sadeque, Saalem; Bang, Nguyen; … - In: Technological forecasting & social change : an … 124 (2017), pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
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What makes Airbnb likeable? : exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective wit...
Akarsu, Tugra Nazlil; Foroudi, Pantea; Melewar, T. C. - In: International journal of hospitality management 91 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012389110
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General theory of cultures' consequences on international tourism behavior
Woodside, Arch G.; Hsu, Shih-yun; Marshall, Roger - In: Journal of business research : JBR 64 (2011) 8, pp. 785-799
Persistent link: https://www.econbiz.de/10009229010
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Revisiting problem gamblers' harsh gaze on casino services : applying complexity theory to identify exceptional customers
Woodside, Arch G.; Prentice, Catherine; Larsen, Anders - In: Psychology & marketing 32 (2015) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10011287634
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Configural algorithms of patient satisfaction, participation in diagnostics, and treatement decisions' influences on hospital loyalty
Cheng, Chia-wen; Tseng, Ting-hsiang; Woodside, Arch G. - In: The journal of services marketing 27 (2013) 2, pp. 91-103
Persistent link: https://www.econbiz.de/10009747190
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Customers who misbehave : identifying restaurant guests "acting out" via asymmetric case models
Chaouali, Walid; Hammami, Samiha Mjahed; Veríssimo, … - In: Journal of retailing and consumer services 66 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209631