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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
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Customer satisfaction
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Dienstleistungsqualität
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Low literacy
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Mishra, Anubhav A.
3
Verma, Megha
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International journal of market research
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Marketing intelligence & planning
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Low-literate versus literate customer experience : dimensions, consequences and moderators
Mishra, Anubhav A.
;
Verma, Megha
- In:
International journal of market research
64
(
2022
)
1
,
pp. 132-159
Persistent link: https://www.econbiz.de/10012794302
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2
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
3
Socio-demographic, shopping self-concept, and shopping-context related moderators of customer experience
Mishra, Anubhav A.
;
Verma, Megha
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 155-177
Persistent link: https://www.econbiz.de/10014292092
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