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Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana; Gonc̦alves, Helena Martins; Mendes, Rita; … - In: Psychology & marketing 41 (2024) 3, pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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Utilization of the Marketing Adaptability of Branded Mobile Applications : The Effect of these Apps on Brand Experience, Attachment, and their Further Impact on Brand Vocal, Loyalt...
samad, ramsha; Siddiqui, Danish Ahmed - 2022
A digital footprint is a salient factor to draw a strategy for remarketing and building the relationship between consumers’ uses of branded mobile apps and their brand engagement. The purpose of this paper is to examine the utilization of the marketing adaptability of branded mobile...
Persistent link: https://www.econbiz.de/10013309663
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The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria; Rabeson, Landisoa - In: The journal of brand management : an international journal 29 (2022) 5, pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
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Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma; Matute, Jorge; Palau i Saumell, Ramon - In: The journal of product & brand management 33 (2024) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
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Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine; Wong, IpKin Anthony - In: International journal of hospitality management 56 (2016), pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin; Baloglu, Seyhmus; Tanford, Sarah - In: International journal of hospitality management 76 (2019) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
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The influence of brand experience on brand satisfaction, trust and attachment in South Africa
Chinomona, Richard - In: International business and economics research journal 12 (2013) 10, pp. 1303-1315
Persistent link: https://www.econbiz.de/10010200661
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Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das; Paulssen, Marcel; Japutra, Arnold - In: European journal of marketing 58 (2024) 1, pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
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Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo; Choe, Ja Young; Kim, Heather Markham; … - In: International journal of hospitality management 99 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10013327964