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Corporate image, loyalty, and commitment in the consumer travel industry
Richard, James E.; Zhang, Annie - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 568-593
Persistent link: https://www.econbiz.de/10009558875
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Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?
Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-404
Persistent link: https://www.econbiz.de/10008991583
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Interpersonal relationship, service quality, seller expertise : how important are they to adolescent consumers?
Wan, Wendy W. N.; Luk, Chung-leung; Fam, Kim Shyan; Wu, … - In: Psychology & marketing 29 (2012) 5, pp. 365-377
Persistent link: https://www.econbiz.de/10009547316
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Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.; Fam, Kim Shyan; Chung, Kim - In: The international review of retail, distribution and … 24 (2014) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
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Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang; Li, Qi; Edu, Tudor; Negricea, Costel-Iliuţă; … - In: Economic research 35 (2022) 1,3, pp. 3060-3082
Persistent link: https://www.econbiz.de/10014383574
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The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan; Boon Liat Cheng; Cham Tat Huei; Yi, … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 257-288
Persistent link: https://www.econbiz.de/10014230003