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Marketing strategy: tool to increase customer satisfaction case study of Romanian company in furniture products
Isac, Nicoleta; Badshah, Waqar - In: Romanian economic and business review 14 (2019) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10012167421
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Understanding the effects of post-service experience surveys on delay and acceleration of customer purchasing behavior : evidence from the automotive services industry
Dholakia, Utpal M.; Singh, Siddharth S.; Westbrook, … - In: Journal of service research : JSR 13 (2010) 4, pp. 362-378
Persistent link: https://www.econbiz.de/10008736079
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Understanding customer needs
Griffin, Abbie - In: Encyclopedia of technology and innovation management, (pp. 231-232). 2010
Persistent link: https://www.econbiz.de/10003945792
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Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: Journal of marketing research : JMR 46 (2009) 6, pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
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Understanding customers' service experience : review and research propositions
Khan, Arif K.; Metri, Bhimaraya A. - In: International journal of business environment : IJBE 4 (2011) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10009155012
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When the decision ball keeps rolling : an investigation of the Sisyphus effect among maximizing consumers
Carrillat, François A.; Ladik, Daniel M.; Legoux, Renaud - In: Marketing letters : a journal of research in marketing 22 (2011) 3, pp. 283-296
Persistent link: https://www.econbiz.de/10009305520
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Determinants of consumer behaviour in novice markets : the case of wine
Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 1, pp. 110-126
Persistent link: https://www.econbiz.de/10011418409
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The consumer's perspective on evaluating products : service is the key
Oliver, Jason - In: The journal of services marketing 29 (2015) 3, pp. 200-210
Persistent link: https://www.econbiz.de/10011309000
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Generation Y : evaluating services experiences through mobile ethnography
Muskat, Matthias; Muskat, Birgit; Zehrer, Anita; Johns, … - In: Tourism review : the official journal of the AIEST 68 (2013) 3, pp. 55-71
Persistent link: https://www.econbiz.de/10010197659