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Linking cause-related marketing to sales force responses and performance in a direct selling context

Larson, Brian V.; Flaherty, Karen E.; Zablah, Alex R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 271-277

Persistent link: https://www.econbiz.de/10003725657

Customer-focused voice and rule-breaking in the frontlines

Gazzoli, Gabriel; Chaker, Nawar N.; Zablah, Alex R.; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 388-409

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How and when does customer orientation influence frontline employee job outcomes? : a meta-analytic evaluation

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Emotional convergence in service relationships : the shared frontline experience of customers and employees

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Linking Cause-Related Marketing to Sales Force Responses and Performance in a Direct Selling Context

Larson, Brian V.; Flaherty, Karen E.; Zablah, Alex R.; … - 2011

The influence of a firm’s cause-related marketing efforts on sales representative attitudes and behavioral performance is investigated. Results from a field study indicate that the influence of a representative’s construed customer attitude toward the cause campaign on selling behavioral...

Persistent link: https://www.econbiz.de/10014185786

Bad behavior and conflict in retailing spaces : nine suggestions to ease tensions

Esmark, Carol L.; Noble, Stephanie M. - In: Business horizons 59 (2016) 1, pp. 95-104

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Managing closing time to enhance manager, employee, and customer satisfaction

Noble, Stephanie M.; Esmark, Carol L.; Ashley, Christy - In: Business horizons 58 (2015) 2, pp. 217-224

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Panic attack : how illegitimate invasions of privacy cause consumer anxiety and dissatisfaction

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