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Recommend or not : a comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation

Kai Ding; Gong, Xi Yun; Huang, Tao; Choo, Wei Chong - In: European research on management and business economics 30 (2024) 1, pp. 1-18

In the fiercely competitive landscape of the peer-to-peer accommodation platform Airbnb, understanding customers' online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word-of-mouth. This study aims to provide comprehensive insights...

Persistent link: https://www.econbiz.de/10014518860

Frequency of retail services, membership fees and real store shopping experience : analysing consumer preferences

Hirogaki, Mitsunori - In: International journal of business and globalisation : IJBG 23 (2019) 3, pp. 367-382

Persistent link: https://www.econbiz.de/10012153199

An examination of attributes affecting consumers' perceptions of e-tailer quality

Sebastianelli, Rose; Tamimi, Nabil - In: Journal of internet commerce 12 (2013) 1/4, pp. 268-283

Persistent link: https://www.econbiz.de/10010248373

Youth preferences for fast food industry : a conjoint approach

Saxena, Noopur; Taneja, Mayur - In: International journal of public sector performance … 6 (2020) 4, pp. 456-466

Persistent link: https://www.econbiz.de/10012516815

A data-driven approach for the optimisation of product specifications

Zhang, Lei; Chu, Xuening; Chen, Hansi; Yan, Bo - In: International journal of production research 57 (2019) 3, pp. 703-721

Persistent link: https://www.econbiz.de/10012183725

Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing

Shin, Jong-Kuk; Park, Minsook - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 441-452

Persistent link: https://www.econbiz.de/10010438482

Influencer review effect on customer purchase intention : an extension of TAM

Sethi, Ruhi; Kapoor, Deepa - In: International journal of e-business research : an … 17 (2021) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10012501775

The effect of sponsor's brand on consumer-brand relationship in sport sponsorship

Lee, Jung-Yong; Jin, ChangHyun - In: Global business and finance review 24 (2019) 1, pp. 27-43

Persistent link: https://www.econbiz.de/10012005159

Analyse der Präferenzen russischer Fachbesucher für ausgewählte Messeleistungen mit Hilfe der Choice-Based Conjoint-Analyse

Möser, Nataliya (contributor) - 2008

Persistent link: https://www.econbiz.de/10003779525

Identifying unmet demand

Chandukala, Sandeep R.; Edwards, Yancy D.; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 61-73

Persistent link: https://www.econbiz.de/10008905593

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