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Examining customer satisfaction and purchase intention toward a new product before its launch : cookies enriched with spirulina
Istijanto; Arifin, Yalun; Nurhayati - In: Cogent business & management 10 (2023) 3, pp. 1-18
This study aims to examine the effects of product attributes during the prototype stage on customer satisfaction and intention to buy. The new product examined was cookies enriched with spirulina. The theories serving as the foundation of explanation were Stimulus-Organism-Response (S-O-R)...
Persistent link: https://www.econbiz.de/10014506346
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Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David; Elder, Ryan S. - In: Journal of marketing research 56 (2019) 4, pp. 637-651
Persistent link: https://www.econbiz.de/10012177608
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Are the factors affecting satisfaction and actual purchase the same? : comparisons between unplanned and planned purchase
Yang, Sujin; Lee, Yun Jung - In: Journal of fashion marketing and management 21 (2017) 2, pp. 172-186
Persistent link: https://www.econbiz.de/10011661963
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Innovate by anticipating customer needs
Seidenberg, Ivan - In: Sparking innovation, (pp. 12-16). 2008
Persistent link: https://www.econbiz.de/10003758896
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Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.; Chiagouris, Larry; Gopalakrishna, Pradeep - In: Journal of retailing and consumer services 19 (2012) 1, pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
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Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects of online review source on intention to buy a new product
Plotkina, Daria; Munzel, Andreas - In: Journal of retailing and consumer services 29 (2016), pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
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Antecedents and consequences of innate willingness to pay for innovations : understanding motivations and consumer preferences of prospective early adopters
Frank, Björn; Enkawa, Takao; Schvaneveldt, Shane J.; … - In: Technological forecasting & social change : an … 99 (2015), pp. 252-266
Persistent link: https://www.econbiz.de/10011524547
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Do satisfied customers bad-mouth innovative products?
Roehm, Michelle L.; Roehm, Harper A. - In: Psychology & marketing 27 (2010) 12, pp. 1134-1153
Persistent link: https://www.econbiz.de/10008760272
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Attractive quality for requirement assessment during the front-end of innovation
Rejeb, Helmi Ben; Boly, Vincent; Morel-Guimaraes, Laure - In: The TQM journal : the international review of … 23 (2011) 2, pp. 216-234
Persistent link: https://www.econbiz.de/10008938673