The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to … offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational … elements of brand experience. Although online brand experience lacks physical presence such as a store, it still has the …

incorporate social media influence. We imply that would enhance the brand experience, then brand attachment, then further affect … engagement positively moderate the effect of Apps on brand attachment and self-connection. The target population for this survey … brand attachment and brand experience. the brand attachment also seems to affect brand vocal, loyalty, and satisfaction …