Developing user loyalty for social networking sites : a relational perspective
Year of publication: |
February 2016
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Authors: | Gu, Rui ; Oh, Lih-Bin ; Wang, KanLiang |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 17.2016, 1, p. 1-21
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Subject: | User loyalty | Social networking site | Relational bonds | Satisfaction | Social influence | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Soziales Netzwerk | Social network | Kundenzufriedenheit | Customer satisfaction | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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