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Applying flow theory to booking experiences : an integrated model in an online service context

Bilgihan, Anil; Nusair, Khaldoon; Okumus, Fevzi; … - In: Information & management : the internat. journal of … 52 (2015) 6, pp. 668-678

Persistent link: https://www.econbiz.de/10011376411

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The … respondents (n = 69), i.e., users of the qyer.com website, confirm through a standardized online survey the positive impact of …, cognitive and relational brand experiences have a slightly lower but significant impact. Website usability shows the lowest …

Persistent link: https://www.econbiz.de/10012911061

Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir

Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175

Persistent link: https://www.econbiz.de/10012822105

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry

Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140

Persistent link: https://www.econbiz.de/10011484678

Brand ambassador and customer patronage of FMCGs : mediating effect of advertisement believability

Ismaila, Mustapha Yusuf; Oziohu, Issa Binta - In: Journal of business 13 (2021) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10013169987

The role of human brands in consumer attitude formation : anthropomorphized messages and brand authenticity

Han, Hee-Eun; Cui, Ge-Qi; Jin, ChangHyun - In: Cogent business & management 8 (2021) 1, pp. 1-19

The purpose of the study attempts to assess consumer reactions by classifying anthropomorphized messages according to the authenticity of a human brand with which they are associated. And also the study to investigate the causal relationship between attributions of human brand and consumer-brand...

Persistent link: https://www.econbiz.de/10012652911

The economic worth of loyalty programs : an event study analysis

Faramarzi, Ashkan; Bhattacharya, Abhi - In: Journal of business research : JBR 123 (2021), pp. 313-323

Persistent link: https://www.econbiz.de/10012430515

Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction

Siswati, Endang - 2021

Persistent link: https://www.econbiz.de/10012594020

Impact of functional/cognitive and emotional advertisements on image and repurchase intention

Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Lee, … - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 446-471

Persistent link: https://www.econbiz.de/10012176671

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