Objective – This study was conducted to determine the effect of brand image, price and awareness toward brand loyalty … that brand image and brand awareness significantly effect brand loyalty, while price does not have a significant effect on … brand loyalty. Further, brand image significantly effects customer satisfaction. The study also found that customer …

customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand … experience, as measured through sensory, emotional, behavioural, and intellectual brand experience, on customer satisfaction and … responses were collected. The participants were asked to evaluate their satisfaction and eWOM based on 6 items and their brand …

The branding progression is moulded in several phases, from identifying the brand and continuing to its evangelism. The … paper investigates the complex relationship between how brand identification leads to brand love, which eventually creates … brand loyalty, and all of them together lead to brand evangelism. Furthermore, the mediator roles of brand love and loyalty …

The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand … relationships among brand experience, brand authenticity, and brand equity and customer satisfaction. Especially, it is a valuable … contribution to branding subject that brand experience positively affects the authenticity of the global brand. Drawing from the …

To enlarge current understanding of hospitality brand management, this study investigates the relationship among social … that reflects a comprehensive view of the relationships among social identity construct (customer brand identification) and … other critical social exchange constructs (satisfaction, trust, commitment) and their influence on hotel brand loyalty. The …