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Loyalty towards telco service providers : the fundamental role of consumer brand engagement
Say Keat Ooi; Yeap, Jasmine A. L.; Low, Zoann - In: European business review 34 (2022) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10013164648
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Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri; Benhabib, Abderrezzak; Bilgihan, Anil - In: The journal of product & brand management 26 (2017) 6, pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
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A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin; Tsay, Chung-Yuan; Fang, Shih Chieh; … - In: Corporate reputation review 26 (2023) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
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Examining how country image influences destination image in a behavioral intentions model : the cases of Lloret de Mar (Spain) and Cancun (Mexico)
Palau i Saumell, Ramon; Coll, Santiago Forgas; … - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 949-965
Persistent link: https://www.econbiz.de/10011627370
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The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla; Reyes-Mercado, Pável - In: International journal of business competition and … 6 (2018) 2, pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
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E-service quality dimensions' effect on customers' willingness to buy : structural equation modelling approach
Kumar, Anil; Dash, Manoj Kumar - In: International journal of services and operations management 22 (2015) 3, pp. 287-303
Persistent link: https://www.econbiz.de/10011522590
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Service quality and attitudinal loyalty : the mediating effect of delight on retail banking relationships
Coetzee, Alex; Coetzee, Johan - In: Global business & economics review 21 (2018) 1, pp. 120-138
Persistent link: https://www.econbiz.de/10012126577
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Dynamic nature of destination image and influence of tourist overall satisfaction on image modification
Lee, Bong Koo; Lee, Choong-Ki; Lee, Jaeseok - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 239-251
Persistent link: https://www.econbiz.de/10010254339
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Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit - In: Journal of strategic marketing 23 (2015) 5, pp. 380-398
Persistent link: https://www.econbiz.de/10011479430