SECTION 1 - MARKETING STRATEGYBessLime Experience LimitedMarvin H. Pacheco GAIA Group: Business with a PurposeEvodio KalteneckerUTech: The Marketing Seminar's RebirthNeleen Leslie-Piper and Petula SeniorDEPCO PERÚ: Facing Changes in the MarketOtto Regalado-Pezúa and Leonardo Toro Andrés Carne...

"Marketing in Latin America and the Caribbean Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other's business cultures and marketplaces. Marketing in Latin America and the Caribbean is a...