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Quality Assurance Labels as Drivers of Customer Loyalty in the Case of Traditional Food Products

Chrysochou, Polymeros; Athanasios, Krystallis; Giraud, … - 2012

This paper examines the role of quality assurance labels as drivers of customer loyalty in the case of traditional food products. More specifically, it investigates whether quality assurance labels, such as the Designation of origin labels (DOLs), perform as better drivers of loyalty in...

Persistent link: https://www.econbiz.de/10014040879

Food health branding : the role of marketing mix elements and public discourse in conveying a healthy brand image

Chrysochou, Polymeros - In: Journal of marketing communications 16 (2010) 1/2, pp. 69-85

Persistent link: https://www.econbiz.de/10003952932

Consumer decision-making with regard to organic food products

Thøgersen, John - In: Traditional food production and rural sustainable …, (pp. 173-192). 2009

Persistent link: https://www.econbiz.de/10003820451

How does origin labelling on food packaging influence consumer product evaluation and choices? : a systematic literature review

Thøgersen, John - In: Food policy : economics planning and politics of food … 119 (2023), pp. 1-40

Persistent link: https://www.econbiz.de/10014467540

Do health claims and prior awareness influence consumers' preferences for unhealthy foods? : the case of functional children' s snacks

Krystallis, Athanasios; Chrysochou, Polymeros - In: Agribusiness : an internat. journal 28 (2012) 1, pp. 86-102

Persistent link: https://www.econbiz.de/10009504462

Are food brands that carry light different?

Sjostrom, Therese; Corsi, Armando Maria; Driesener, Carl; … - In: The journal of brand management : an international journal 21 (2014) 4, pp. 325-341

Persistent link: https://www.econbiz.de/10010362923

Consumers response to food labels in an emerging market : the case of Romania

Festila, Alexandra; Chrysochou, Polymeros; Krystallis, … - In: International journal of consumer studies 38 (2014) 2, pp. 166-174

Persistent link: https://www.econbiz.de/10010258195

Chrysochou, Polymeros; Grunert, Klaus G. - In: Journal of business research : JBR 67 (2014) 6, pp. 1209-1217

Persistent link: https://www.econbiz.de/10010365149

Much too new to eat it? : customer value and its impact on consumer-product relationship in the context of novel food products

Perrea, Toula; Krystallis, Athanasios; Engelgreen, Charlotte - In: The journal of product & brand management 26 (2017) 6, pp. 616-630

Persistent link: https://www.econbiz.de/10011801138

A retrospective view on designation of origin labeled foods in Europe

Krystallis, Athanasios; Chrysochou, Polymeros; Perrea, Toula - In: Journal of international food & agribusiness marketing … 29 (2017) 3, pp. 217-233

Persistent link: https://www.econbiz.de/10011800181