The usefulness of a software product becomes obvious to consumers only after they get to experience it and, upon experiencing it, they may reach different conclusions regarding its true value. We examine the problem of designing free software trials under a general learning function. Our...

The mobile app of a transportation network company (TNC) allows the TNC platform to run aggressive and diverse sales promotion to help introducing new product to two sides of users. This paper examines how two-sided sales promotion affects drivers' willingness to use the TNC app and how the TNC...