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Prior Knowledge and Complacency in New Product Learning

Wood, Stacy; Lynch, John G. - 2003

Our research examines the role of prior knowledge in learning about really new products that make existing product knowledge obsolete. Those with higher prior knowledge incorrectly generalize from their knowledge of existing products in the same product market and assume that they already know...

Persistent link: https://www.econbiz.de/10014106029

Optimal marketing for really new products : using a consumer perspective to improve communications

Hoeffler, Steve; Herzenstein, Michal - In: Cracking the code : leveraging consumer psychology to …, (pp. 21-44). 2012

Persistent link: https://www.econbiz.de/10009348443

Preference exploration and learning : the role of intensiveness and extensiveness of experience

Hoeffler, Steve; Ariely, Dan; West, Pat; Duclos, Rod - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 330-340

Persistent link: https://www.econbiz.de/10009779766

Of clouds and zombies : how and when analogical learning improves evaluations of really new products

Herzenstein, Michal; Hoeffler, Steve - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 550-557

Persistent link: https://www.econbiz.de/10011597881