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Bridging the B2C and B2B research divide : the domain of retailing literature
Dant, Rajiv P.; Brown, James R. - In: Journal of retailing 84 (2008) 4, pp. 371-397
Persistent link: https://www.econbiz.de/10003794919
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The crowding out effects of monitoring in franchise relationships : the mediating role of relational solidarity
Ishida, Chiharu; Brown, James R. - In: Journal of marketing channels : ... distribution … 18 (2011) 1, pp. 19-41
Persistent link: https://www.econbiz.de/10008901049
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Transaction costs, opportunism, and governance : contextual considerations and future research opportunities
Rindfleisch, Aric; Antia, Kersi; Bercovitz, Janet E. L.; … - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 211-222
Persistent link: https://www.econbiz.de/10003998109
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Protecting relational assets : a pre and post field study of a horizontal business combination
Lusch, Robert F.; Brown, James R.; O'Brien, Matthew - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 175-197
Persistent link: https://www.econbiz.de/10009012600
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Relationship satisfaction : an overlooked marketing channel safeguard
Brown, James R.; Crosno, Jody L.; Liu, Yuerong; Dev, … - In: Industrial marketing management : the international … 87 (2020), pp. 171-180
Persistent link: https://www.econbiz.de/10012285151
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Is the theory of trust and commitment in marketing relationships incomplete?
Brown, James R.; Crosno, Jody L.; Tong, Pui Ying - In: Industrial marketing management : the international … 77 (2019), pp. 155-169
Persistent link: https://www.econbiz.de/10012004237