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Vermarktung von Telekommunikationsdiensten im Geschäftskundenbereich : Herausforderung an das Investitionsgütermarketing
Weiber, Rolf - In: Entwicklungen des Investitionsgütermarketing, (pp. 229-301). 1998
Persistent link: https://www.econbiz.de/10001305473
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Information Gathering and Customer Value Creation in Business-to-Business Services : Applied to the Telecommunications Industry
Calantone, Roger; Di Benedetto, Anthony; Gordon, Geoffrey - 2014
orientation of the service provider. Empirical results from the telecommunications industry showed that if the vendor firm were …
Persistent link: https://www.econbiz.de/10014172419
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The influence of customer loyalty on small island economies : an empirical and exploratory study
Ozuem, Wilson; Thomas, Tara; Lancaster, Geoffrey - In: Journal of strategic marketing 24 (2016) 6, pp. 447-469
Persistent link: https://www.econbiz.de/10011571006
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The precursors and impacts of BSR on AMT acquisition and implementation
Rahman, Azmawani Abd; Brookes, Naomi J.; Bennett, David J. - In: IEEE transactions on engineering management : EM 56 (2009) 2, pp. 285-297
Persistent link: https://www.econbiz.de/10003875444
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The Precursors and Impacts of BSR on AMT Acquisition and Implementation
Bennett, David - 2013
This paper reports on the results of research into the connections between transaction attributes and buyer-supplier relationships (BSR) in advanced manufacturing technology (AMT) acquisition and implementation. The investigation began by examining the impact of the different patterns of BSR on...
Persistent link: https://www.econbiz.de/10013081027
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The strategic impact of references in business markets
Godes, David - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
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The value creation scale of supplier-distibutor relationship in international markets
Lai, Chi-Shiun; Chan, Delphine Ya-Chu; Yang, Chin-Fang; … - In: The journal of business & industrial marketing 30 (2015) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10010532063
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Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 95-110
Persistent link: https://www.econbiz.de/10011304033