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Special section on behavioral and psychological aspects of B2B pricing

Hinterhuber, Andreas (contributor) - In: Industrial marketing management : the international … 47 (2015), pp. 4-74

Persistent link: https://www.econbiz.de/10011313570

Editorial: Behavioral and psychological aspects of b2b pricing

Hinterhuber, Andreas; Liozu, Stephan - In: Industrial marketing management : the international … 47 (2015), pp. 4-5

Persistent link: https://www.econbiz.de/10011313584

Editorial: Strategic B2B pricing

Hinterhuber, Andreas; Liozu, Stephan M. - In: Journal of revenue and pricing management 11 (2012) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10009561188

Thoughts: premium pricing in B2C and B2B

Hinterhuber, Andreas; Liozu, Stephan - In: Journal of revenue and pricing management 17 (2018) 4, pp. 301-305

Persistent link: https://www.econbiz.de/10011922706

First value then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers

Hinterhuber, Andreas (ed.); Snelgrove, Todd (ed.) - 2017

Part I. Introduction -- Part II. Selling value : value quantification capabilities -- Part III. Selling value : best practices in value quantificiation -- Part IV. Buying on value : value quantification and B2B purchasing -- Part V. Value quantification and organizational change management --...

Persistent link: https://www.econbiz.de/10013181225