Thoughts: premium pricing in B2C and B2B
Year of publication: |
August 2018
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Authors: | Hinterhuber, Andreas ; Liozu, Stephan |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 17.2018, 4, p. 301-305
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Subject: | Pricing | Luxury products | Premium products | Value-based pricing | Value quantification | Preismanagement | Pricing strategy | Luxusgüter | Luxury goods | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
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