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The platformization of brands
Wichmann, Julian R. K.; Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 1, pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
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Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi; Wang, Yun; Rod, Michel; Ji, Shaobo - In: Industrial marketing management : the international … 99 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
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Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer; Shuqair, Saleh; Pinto, Diego Costa - In: The journal of product & brand management 32 (2023) 7, pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
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B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari; Ismagiliova, Elvira; Oikarinen, Eeva-Liisa - In: Industrial marketing management : the international … 89 (2020), pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
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Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios; Dimitriadis, Sergios; Koritos, Christos - In: International journal of internet marketing and … 12 (2018) 2, pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
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New business client acquisition using social networking sites
Kazienko, Przemyslaw; Szozda, Natalia; Filipowski, Tomasz; … - In: Electronic markets : the international journal on … 23 (2013) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10009750451
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The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.; Wang, Emily; Zhang, Xiaohzan - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
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Unfriending on Facebook : factors affecting online relationship termination in social networks and its impact on business
Sibona, Christopher; Walczak, Steven - In: International journal of business environment : IJBE 6 (2014) 2, pp. 199-221
Persistent link: https://www.econbiz.de/10010390817
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Interpersonal relationship building in social commerce communities : considering both swift guanxi and relationship commitment
Cheng, Xusen; Gu, Yu; Mou, Jian - In: Electronic commerce research 20 (2020) 1, pp. 53-80
Persistent link: https://www.econbiz.de/10012224052
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Relationship maintenance on Twitter : implications from loyalty leaders
Li, Zongchao - In: Journal of communication management : an international … 19 (2015) 2, pp. 184-202
Persistent link: https://www.econbiz.de/10011376952