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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Relationship marketing
10
Beziehungsmarketing
9
Consumer behaviour
9
Konsumentenverhalten
8
Social Web
6
Social web
6
B-to-B-Marketing
5
Business-to-business marketing
5
Computerspiel
5
Supplier relationship management
5
Video game
5
Confidence
4
Customer integration
4
Kundenintegration
4
Marketing management
4
Marketingmanagement
4
Vertrauen
4
Virtual reality
4
Virtuelle Realität
4
Betriebliche Wertschöpfung
3
Customer satisfaction
3
Emotion
3
Trust
3
Value creation
3
Acculturation
2
Benchmarking
2
Brand community
2
Brand image
2
Business‐to‐business marketing
2
Change management
2
Christmas consumption
2
Customer engagement
2
Customer engagement behavior
2
Customer engagement emotion
2
Devising
2
Dienstleistungsmarketing
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E-commerce
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Ecosystem
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Einzelhandel
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English
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Garry, Tony
5
Biggemann, Sergio
2
Zafari, Katayoun
2
Harwood, Tracy
1
Melewar, T. C.
1
Wright, Len Tiu
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The journal of business & industrial marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
5
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1
The moderating influence of client sophistication on relationships within business-to-business credence service markets
Garry, Tony
;
Harwood, Tracy
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 380-388
Persistent link: https://www.econbiz.de/10009524497
Saved in:
2
Business-to-business marketing in the 21st century
Garry, Tony
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655561
Saved in:
3
Guest editorial: Business-to-business marketing in the 21st century
Garry, Tony
;
Melewar, T. C.
;
Wright, Len Tiu
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 323
Persistent link: https://www.econbiz.de/10008655585
Saved in:
4
Mindful management of relationships during periods of crises : a model of trust, doubt and relational adjustments
Zafari, Katayoun
;
Biggemann, Sergio
;
Garry, Tony
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 278-286
Persistent link: https://www.econbiz.de/10012285366
Saved in:
5
Development of business-to-business relationships in turbulent environments
Zafari, Katayoun
;
Biggemann, Sergio
;
Garry, Tony
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014369268
Saved in:
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