Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Lieferantenmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Contributions to marketing the...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
B-to-B-Marketing
10
Business-to-business marketing
10
Bibliometrics
8
Bibliometrie
8
USA
6
United States
6
Market research
4
Marketing theory
4
Marketingtheorie
4
Marktforschung
4
Marketing
3
Theorie
3
Theory
3
Academic writing
2
Fachzeitschrift
2
Industrial marketing
2
Ireland
2
Irland
2
Journal
2
KMU
2
Knowledge
2
Marketing management
2
Marketingmanagement
2
Publication success rate
2
SME
2
Supplier relationship management
2
Wissen
2
1936-2006
1
Absatz
1
Absatzplanung
1
Absatzpolitik
1
Austauschtheorie
1
Behaviour
1
Betriebsplanung
1
Brand
1
Brand image
1
Brand management
1
Brands
1
Business network
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Katrichis, Jerome M.
2
LaPlaca, Peter J.
2
Malhotra, Naresh K.
2
Uslay, Can
2
Lichtenthal, J. David
1
Mummalaneni, Venkatapparao
1
Published in...
All
Journal of business-to-business marketing
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
2
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
