Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Lieferantenmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
Markenführung
16,974
Brand management
16,971
Konsumentenverhalten
7,415
Consumer behaviour
7,413
Markenimage
7,071
Brand image
6,930
Markenartikel
5,266
Brand
5,215
Relationship marketing
2,572
Beziehungsmarketing
2,569
Markenpolitik
2,468
Social Web
1,776
Social web
1,776
Online-Marketing
1,628
Internet marketing
1,616
Deutschland
1,603
Marketingmanagement
1,453
Marketing management
1,428
Germany
1,393
Versicherungsbetrieb
1,338
Werbewirkung
1,236
Advertising effects
1,220
Marketing
1,059
Theorie
892
Theory
887
Werbung
880
Luxury goods
872
Luxusgüter
872
Advertising
821
Design
748
Einzelhandel
699
Retail trade
681
USA
681
Corporate reputation
661
Firmenimage
660
United States
654
Brand loyalty
644
Customer satisfaction
635
Internationales Marketing
635
Kundenzufriedenheit
635
more ...
less ...
Online availability
All
Undetermined
128
Free
22
Type of publication
All
Article
234
Book / Working Paper
73
Journal
1
Type of publication (narrower categories)
All
Article in journal
184
Aufsatz in Zeitschrift
184
Aufsatz im Buch
49
Book section
49
Graue Literatur
19
Hochschulschrift
19
Non-commercial literature
19
Thesis
17
Arbeitspapier
10
Working Paper
10
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
6
Case study
5
Fallstudie
5
Reprint
3
Handbook
2
Handbuch
2
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Konferenzbeitrag
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
235
German
72
Italian
1
Polish
1
Author
All
Baumgarth, Carsten
9
Ahlert, Dieter
7
Pförtsch, Waldemar A.
6
Christodoulides, George
4
Glynn, Mark S.
4
Ind, Nicholas
4
Mysen, Tore
4
Svensson, Göran
4
Aspara, Jaakko
3
Biedenbach, Galina
3
Binckebanck, Lars
3
Brown, Brian P.
3
Caro, Felipe
3
Casidy, Riza
3
Grunwald, Guido
3
Iglesias, Oriol
3
Kleinaltenkamp, Michael
3
Lane, Leonard
3
Maloney, Philip
3
Markovic, Stefan
3
Miskell, Peter
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Singh, Jaywant
3
Zettelmeyer, Florian
3
Abratt, Russell
2
Alpert, Frank
2
Anees-ur-Rehman, Muhammad
2
Arnett, Dennis B.
2
Banerjee, Saikat
2
Braun, Daniela
2
Broyles, S. Allen
2
Bruhn, Manfred
2
Cassia, Fabio
2
Dash, Satyabhusan
2
Douven, Salima
2
Douven, Salima S.
2
Dugdale, Karen
2
Ewing, Michael
2
Foroudi, Pantea
2
more ...
less ...
Institution
All
National Bureau of Economic Research
1
Technische Universität Dortmund / Juniorprofessur für Dienstleistungsmanagement
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
45
The journal of business & industrial marketing
15
Journal of business research : JBR
11
The journal of brand management : an international journal
9
The journal of product & brand management
9
SpringerLink / Bücher
7
Journal of business-to-business marketing
6
Journal of strategic marketing
6
Journal of retailing and consumer services
4
Aufbruch : Ingredient Branding schafft Werte
3
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Marketing intelligence & planning
3
Omega : the international journal of management science
3
Springer eBook Collection / Business and Economics
3
Vertikales Marketing und Markenführung im Zeichen von Category-Management
3
Advances in business marketing and purchasing
2
Australasian marketing journal
2
Benchmarking : an international journal
2
Brand management ; Vol. 4
2
Business-to-business brand management : theory, research and executive case study exercises
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Gabler Edition Wissenschaft
2
Gabler Research
2
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
2
Innovative Markenführung und -implementierung
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business market management : jbm
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Qualitative market research : an international journal
2
The journal of services marketing
2
The marketing review
2
Tourism management : research, policies, practice
2
Trademarks, brands, and competitiveness
2
4OR : a quarterly journal of operations research
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Applied Marketing Science / Angewandte Marketingforschung
1
Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
1
Arbeitspapiere der Nordakademie
1
more ...
less ...
Source
All
ECONIS (ZBW)
308
Showing
1
-
10
of
308
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring booth
design
as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
2
Evolving Purchasing and Supply Organizations : a contingency model for structural alternatives
Bals, Lydia
;
Laine, Jari
;
Mugurusi, Godfrey
- In:
Journal of purchasing and supply management
24
(
2018
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10011808795
Saved in:
3
Using THREE I media in business-to-business marketing
Newcomb, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 208-225)
.
2008
Persistent link: https://www.econbiz.de/10003755923
Saved in:
4
Stages in business-to-business brochures
Sobhie, Mauro T. B.
- In:
New approaches to discourse and business communication
,
(pp. 44-61)
.
2009
Persistent link: https://www.econbiz.de/10003877612
Saved in:
5
In-store media and channel management
Dukes, Anthony
(
contributor
);
Liu, Yunchuan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003497838
Saved in:
6
E-Business in der Versicherungswirtschaft : neue B2B-Geschäftsmodelle im Internet und deren Auswirkungen auf die Wertschöpfungskette aus Sicht eines Versicherungsunternehmens
Kuhlmann, Carsten
-
2002
Persistent link: https://www.econbiz.de/10001649730
Saved in:
7
Constructing competitive spaces : on the corporate practice of British retailer-supplier relationships
Hughes, A.
- In:
Environment & planning
31
(
1999
)
5
,
pp. 819-839
Persistent link: https://www.econbiz.de/10001378731
Saved in:
8
Markenmanagement im Zeitalter von Konzentrationsprozessen und Machtverschiebungen auf mehrstufigen Märkten
Berndt, Ralph
- In:
Unternehmen im Wandel - Change Management : mit 11 Tabellen
,
(pp. 199-221)
.
1998
Persistent link: https://www.econbiz.de/10001323096
Saved in:
9
How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Zhu, Miao
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
Saved in:
10
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
