In-store media and channel management
Anthony Dukes; Yunchuan Liu
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Dukes, Anthony (contributor) ; Liu, Yunchuan (contributor) |
| Publisher: |
Copenhagen : Centre for Industrial Economics, Institute of Economics, University of Copenhagen |
| Subject: | Einzelhandel | Retail trade | Werbung | Advertising | Werbeträger | Advertising media | Ladengestaltung | Store design | Lieferantenmanagement | Supplier relationship management | Theorie | Theory |
| Extent: | Online-Ressource, 31 S. = 288 KB, Text graph. Darst. |
|---|---|
| Series: | CIE discussion papers. - Copenhagen, ISSN 1396-9765, ZDB-ID 2110365-3. - Vol. 2007,6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003497838