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Improving blood donor retention and donor relationships with past donation use appeals
Shehu, Edlira; Veseli, Besarta; Clement, Michel; … - In: Journal of service research 27 (2024) 3, pp. 346-363
Persistent link: https://www.econbiz.de/10014580509
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Die Mehrstufigkeit der Kunstmärkte - Lernen vom Business-to-Business-Marketing?
Kleinaltenkamp, Michael; Günter, Bernd - In: Kunst - Markt - Marketing : Beiträge zu einem Workshop …, (pp. 12-29). 2002
Persistent link: https://www.econbiz.de/10001748585
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Die operative Sponsoring-Planung aus der Sicht des Gesponserten: ein heuristischer Ansatz
Purtschert, Robert; Hofstetter, Charlotte - In: Huckepackfinanzierung des Sports : Sportsponsoring …, (pp. 45-62). 2001
Persistent link: https://www.econbiz.de/10001559187
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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
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Making up lost ground : the relative advantage of achieving relationship marketing outcomes versus time-in-market effects
Heiens, Richard A.; Pleshko, Larry P.; Al-Zufairi, Awad - In: Journal of international consumer marketing 27 (2015) 1, pp. 84-96
Persistent link: https://www.econbiz.de/10010513846
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Inter-firm relationship quality vs. perceived cultural differences
Danik, Lidia - In: International journal of management and economics 45 (2015), pp. 7-31
Persistent link: https://www.econbiz.de/10011417560
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Investigating the relationship between key account management performance and repeat orders : does the length of the relationship matter?
Nor Azila Mohd Noor; Kawsar Ahmad - In: Asian Academy of Management journal : AAMJ 19 (2014) 2, pp. 23-42
Persistent link: https://www.econbiz.de/10011286662
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Permission-based e-mail marketing websites success : an integrated perspective
Lin, Hsin-Hui; Li, Hsien-Ta; Wang, Yi-Shun - In: Journal of global information management : an official … 23 (2015) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10011287048
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Transformational relationship events
Harmeling, Colleen M.; Palmatier, Robert W.; Houston, … - In: Journal of marketing 79 (2015) 5, pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
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From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 2, pp. 157-174
Persistent link: https://www.econbiz.de/10011305970