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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Marketingmanagement
17,111
Marketing management
16,522
Marketing
3,540
Consumer behaviour
2,573
Konsumentenverhalten
2,565
Theorie
2,278
Theory
2,275
Relationship marketing
1,908
Beziehungsmarketing
1,900
Deutschland
1,661
Germany
1,610
Brand management
1,399
Markenführung
1,391
USA
1,340
United States
1,299
Online-Marketing
1,185
Internet marketing
1,145
Strategisches Management
1,143
Unternehmenserfolg
1,042
Firm performance
1,038
Strategic management
894
Innovation
863
SME
774
KMU
773
Internationales Marketing
767
International marketing
755
Marktforschung
700
Social Web
698
Social web
698
Werbung
665
Markenimage
619
Advertising
616
Brand image
616
Market research
592
Marketing theory
560
Marketingtheorie
550
Innovationsmanagement
539
Innovation management
520
Markenartikel
510
Brand
507
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Online availability
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Undetermined
165
Free
34
Type of publication
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Article
338
Book / Working Paper
168
Type of publication (narrower categories)
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Article in journal
294
Aufsatz in Zeitschrift
294
Aufsatz im Buch
45
Book section
45
Collection of articles of several authors
39
Sammelwerk
39
Hochschulschrift
38
Thesis
34
Aufsatzsammlung
27
Graue Literatur
24
Non-commercial literature
24
Lehrbuch
23
Handbook
19
Handbuch
19
Textbook
19
Bibliografie enthalten
15
Bibliography included
15
Case study
14
Fallstudie
14
Arbeitspapier
9
Working Paper
9
Konferenzschrift
4
Conference proceedings
3
Conference paper
1
Fallstudiensammlung
1
Festschrift
1
Forschungsbericht
1
Guidebook
1
Konferenzbeitrag
1
Market information
1
Marktinformation
1
Ratgeber
1
Reprint
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
390
German
118
Polish
3
Author
All
Bruhn, Manfred
12
Homburg, Christian
12
Kleinaltenkamp, Michael
8
Bauer, Hans H.
5
Di Benedetto, C. Anthony
4
Plinke, Wulff
4
Valla, Jean-Paul
4
Cartwright, Severina
3
Guo, Chiquan
3
Hollensen, Svend
3
Jacob, Frank
3
Koppelmann, Udo
3
Lindgreen, Adam
3
O'Cass, Aron
3
Pepels, Werner
3
Ratten, Vanessa
3
Tanner, John F.
3
Terho, Harri
3
Tikkanen, Henrikki
3
Ulaga, Wolfgang
3
Wang, Yong Jian
3
Aggarwal, Himanshu
2
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
Aspara, Jaakko
2
Backhaus, Klaus
2
Baumgarth, Carsten
2
Bhatnagar, Swati
2
Blankson, Charles
2
Brown, Duncan
2
Chen, Jing
2
Chung, Jae-eun
2
Cova, Bernard
2
Davies, Iain A.
2
Dibb, Sally
2
Donaldson, Bill
2
Dwyer, F. R.
2
Dwyer, F. Robert
2
Eggert, Andreas
2
Ergenzinger, Rudolf
2
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Institution
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American Marketing Association
1
Cranfield School of Management
1
Deutsches Institut für Normung
1
Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
1
Freie Universität Berlin / Institut für Marketing
1
Freie Universität Berlin / Marketing-Department
1
International Conference on Relationship Marketing <1996, Berlin>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
67
The journal of business & industrial marketing
38
Journal of business research : JBR
14
Journal of business-to-business marketing
14
Journal of strategic marketing
9
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Journal of retailing and consumer services
6
International journal of production economics
5
Journal of marketing management : MM
5
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Technischer Vertrieb
4
Developing digital marketing : relationship perspectives
3
Europäische Hochschulschriften / 5
3
International journal of business and globalisation : IJBG
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Lehrbuch
3
Management decision : MD
3
SpringerLink / Bücher
3
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Amfiteatru economic : an economic and business research periodical
2
Asia Pacific journal of marketing and logistics
2
Berichte aus der Betriebswirtschaft
2
Cogent business & management
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Gabler Edition Wissenschaft / Business-to-business-Marketing
2
Handbook of marketing
2
Interactive and multi-channel marketing
2
International journal of innovation management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of customer behaviour
2
Journal of marketing analytics : JMA
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Journal of revenue and pricing management
2
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Source
All
ECONIS (ZBW)
506
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506
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1
Building brand equity between manufacturers and retailers
Tran, Quan
;
Cox, Carmen
- In:
Business-to-business brand management : theory, …
,
(pp. 115-194)
.
2009
Persistent link: https://www.econbiz.de/10008661021
Saved in:
2
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
3
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
4
Closeness to the customer in industrial markets : towards a theory-based understanding of measurement, organizational antecedents and performance outcomes
Homburg, Christian
-
1993
Persistent link: https://www.econbiz.de/10000894997
Saved in:
5
Sinn und Umsetzung eines vertriebswirtschaftlichen Marketing-Konzeptes im Produktionsbetrieb im allgemeinen und speziell am Beispiel der Kfz-Zulieferindustrie
Kessler, Franz-Josef
-
1992
Persistent link: https://www.econbiz.de/10000859462
Saved in:
6
Marketing für Zulieferunternehmen : eine Untersuchung auf typologischer Grundlage
Kolb, Heinrich Leonhard
-
1988
Persistent link: https://www.econbiz.de/10000769438
Saved in:
7
Differenzierte Formen der Zusammenarbeit von Industrie und Handel
Tomczak, Torsten
-
1993
Persistent link: https://www.econbiz.de/10000880199
Saved in:
8
The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian
-
1995
Persistent link: https://www.econbiz.de/10000560572
Saved in:
9
Strategic business marketing
Chisnall, Peter M.
-
1995
-
3. ed
Persistent link: https://www.econbiz.de/10000507388
Saved in:
10
Business marketing : a managerial approach
Haas, Robert W.
-
1995
-
6. ed., rev. ed
Persistent link: https://www.econbiz.de/10000507759
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