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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Brand management
17,731
Supplier relationship management
17,541
Markenführung
17,318
Brand image
11,224
Markenimage
11,112
Consumer behaviour
9,989
Konsumentenverhalten
9,890
Markenartikel
5,732
Brand
5,726
Lieferkette
5,399
Supply chain
5,399
Beziehungsmarketing
5,082
Relationship marketing
5,082
Theorie
4,038
Theory
4,021
Deutschland
3,126
Germany
3,017
Markenpolitik
2,208
Social Web
2,162
Social web
2,159
Marketingmanagement
2,024
Marketing management
2,007
Online-Marketing
1,927
Internet marketing
1,900
USA
1,741
United States
1,720
Business-to-business marketing
1,660
Unternehmensnetzwerk
1,660
Business network
1,658
B-to-B-Marketing
1,655
Electronic Commerce
1,539
Werbewirkung
1,497
E-commerce
1,494
Advertising effects
1,484
Unternehmenskooperation
1,447
Customer satisfaction
1,401
Inter-firm cooperation
1,384
Kundenzufriedenheit
1,384
Einzelhandel
1,366
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Online availability
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Undetermined
4,877
Free
2,722
Type of publication
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Article
12,273
Book / Working Paper
5,295
Journal
15
Database
1
Type of publication (narrower categories)
All
Article in journal
9,981
Aufsatz in Zeitschrift
9,981
Aufsatz im Buch
2,235
Book section
2,235
Graue Literatur
1,750
Non-commercial literature
1,750
Working Paper
1,316
Arbeitspapier
1,289
Hochschulschrift
1,182
Thesis
1,025
Case study
416
Fallstudie
416
Collection of articles of several authors
357
Sammelwerk
357
Bibliografie enthalten
185
Bibliography included
185
Aufsatzsammlung
178
Conference paper
108
Konferenzbeitrag
108
Konferenzschrift
107
Lehrbuch
87
Conference proceedings
78
Textbook
69
Reprint
54
Collection of articles written by one author
51
Sammlung
51
Ratgeber
48
Guidebook
45
Handbook
44
Handbuch
44
Amtsdruckschrift
36
Government document
36
Elektronischer Datenträger
23
Systematic review
23
Übersichtsarbeit
23
Advisory report
21
Gutachten
21
Forschungsbericht
17
Mehrbändiges Werk
15
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15
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English
14,388
German
3,067
French
96
Italian
32
Polish
11
Spanish
9
Russian
7
Dutch
6
Hungarian
5
Swedish
4
Romanian
3
Danish
2
Finnish
2
Multiple languages
2
Portuguese
2
Undetermined
2
Czech
1
Galician
1
Japanese
1
Norwegian
1
Slovak
1
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Author
All
Svensson, Göran
52
Wagner, Stephan M.
42
Homburg, Christian
39
Kleinaltenkamp, Michael
37
Schiele, Holger
36
Görg, Holger
31
Naudé, Peter
31
Cheng, T. C. E.
29
Eßig, Michael
28
Spiller, Achim
28
Choi, Thomas Y.
26
Huo, Baofeng
26
Henneberg, Stephan
25
Stölzle, Wolfgang
25
Choi, Tsan-Ming
23
Schoenherr, Tobias
23
Zentes, Joachim
23
Hartmann, Evi
22
Mysen, Tore
22
Kaufmann, Lutz
21
Matsushima, Noriaki
21
Schlippenbach, Vanessa von
21
Bruhn, Manfred
20
Chen, Ying-Ju
20
Lasch, Rainer
20
Narasimhan, Ram
20
Stahl, Konrad
20
Zhao, Xiande
20
Blome, Constantin
19
Bogaschewsky, Ronald
19
Chambolle, Claire
19
Liu, Yi
19
Raff, Horst
19
Baake, Pio
18
Bode, Christoph
18
Buvik, Arnt
18
Jacob, Frank
18
Kind, Hans Jarle
18
Ahlert, Dieter
17
Defever, Fabrice
17
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Institution
All
National Bureau of Economic Research
36
IGI Global
10
Springer Fachmedien Wiesbaden
9
Bundesverband Materialwirtschaft, Einkauf und Logistik
8
European Association of Agricultural Economists
8
OECD
8
Books on Demand GmbH <Norderstedt>
6
Europäische Kommission
6
Bundesvereinigung Logistik
5
Erasmus Research Institute of Management
5
INSEAD
5
Deutscher Betriebswirte-Verlag GmbH
4
Deutsches Institut für Normung
4
European Operations Management Association
4
IMP Group
4
Institut Arbeit und Technik
4
A. T. Kearney GmbH <Berlin>
3
Bureau of Economic and Business Research <Champaign, Ill.>
3
Centre of Business Analysis and Research
3
Deutsche Bank <Frankfurt am Main> / Research
3
Econometrisch Instituut <Rotterdam>
3
Europäische Kommission / Direktion F - Digitale Transformation / F.2 - Digitale Dienstleistungen und Platformen
3
Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
3
Fördergesellschaft Marketing an der Universität Augsburg
3
International Center for Food Chain and Network Research
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Svenska Handelshögskolan <Helsinki>
3
United States / Congress / House / Committee on Banking and Currency
3
Universität St. Gallen
3
Verband der Automobilindustrie
3
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
3
AMACOM
2
Center for Economic Research <Tilburg>
2
Deutsche Gesellschaft für Logistik
2
Deutschland / Bundeswehr / Universität Hamburg
2
Elinkeinoelämän Tutkimuslaitos
2
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
2
Europäische Kommission / Task Force Kleine und Mittlere Unternehmen
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Federal Reserve Bank of Chicago / Research Dept
2
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
829
International journal of production economics
446
The journal of business & industrial marketing
344
International journal of production research
310
Journal of business research : JBR
267
European journal of operational research : EJOR
200
Journal of purchasing and supply management
173
Journal of business-to-business marketing
132
SpringerLink / Bücher
132
International journal of procurement management
105
Journal of operations management
99
Production and operations management : an international journal of the Production and Operations Management Society
93
Transportation research / E : an international journal
87
Gabler Edition Wissenschaft
85
Supply chain management : an international journal
84
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
79
The international journal of logistics management
75
Management science : journal of the Institute for Operations Research and the Management Sciences
73
The journal of supply chain management : a global review of purchasing and supply
72
International journal of logistics systems and management
67
Manufacturing & service operations management : M & SOM
60
Omega : the international journal of management science
60
CESifo working papers
54
Journal of the Academy of Marketing Science
54
Decision sciences : DS
53
Discussion paper / Centre for Economic Policy Research
53
International journal of logistics : research and applications
52
Supply chain management
50
IEEE transactions on engineering management : EM
47
Europäische Hochschulschriften / 5
46
International journal of project management : the journal of The International Project Management Association
46
Journal of marketing
45
International journal of integrated supply management : IJISM
43
International journal of physical distribution & logistics management : IJPD & LM
43
Springer eBook Collection / Business and Economics
43
International journal of operations & production management
42
Benchmarking : an international journal ; BIJ
41
Journal of business logistics : JBL
41
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
40
American journal of agricultural economics
38
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Source
All
ECONIS (ZBW)
17,542
EconStor
40
RePEc
2
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1
The impact of the brand management system on brand performance in B-B and B-C environments
Lee, Jinyong
;
Park, Seong Yong
;
Baek, Ingee
;
Lee, Chun-Seon
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 848-855
Persistent link: https://www.econbiz.de/10003781858
Saved in:
2
Erfolgsmessung von Ingredient Brands
Pförtsch, Waldemar A.
;
Linder, Christian
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 446-477)
.
2009
Persistent link: https://www.econbiz.de/10003894431
Saved in:
3
Nachhaltige Markenentwicklung im B2B-Bereich am Beispiel eines familiengeführten Polymerspezialisten
Wagner, Veit
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 287-297)
.
2009
Persistent link: https://www.econbiz.de/10003873056
Saved in:
4
Sales force impact on B-to-B brand equity : conceptual framework and empirical test
Baumgarth, Carsten
;
Binckebanck, Lars
-
2010
Persistent link: https://www.econbiz.de/10003975633
Saved in:
5
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
Saved in:
6
Branding a B2B service : does a brand differentiate a logistics service provider?
Davis, Donna F.
;
Golicic, Susan L.
;
Marquardt, Adam J.
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10003701537
Saved in:
7
The impact of customer experience on brand equity in a business-to-business services setting
Biedenbach, Galina
;
Marell, Agneta
- In:
The journal of brand management : an international journal
17
(
2009/10
)
6
,
pp. 446-458
Persistent link: https://www.econbiz.de/10003980570
Saved in:
8
Branded products in der Marktforschung : die Dienstleistungsmarke in einer ausgewählten B2B-Branche
Glusk, Nicola
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003981670
Saved in:
9
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
10
Tracing the drivers of B2B brand strength and value
Persson, Niklas
-
2010
Persistent link: https://www.econbiz.de/10003961599
Saved in:
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