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A longitudinal examination of the effects of retailer-manufacturer brand alliances: the role of perceived fit
Arnett, Dennis B.; Laverie, Debra A.; Wilcox, James B. - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 5-27
Persistent link: https://www.econbiz.de/10003979616
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Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu; Wang, Xinchun; Arnett, Dennis B. - In: Industrial marketing management : the international … 72 (2018), pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
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Relationship marketing strategy : an operant resource perspective
Madhavaram, Sreedhar; Granot, Elad; Badrinarayanan, Vishag - In: The journal of business & industrial marketing 29 (2014) 4, pp. 275-283
Persistent link: https://www.econbiz.de/10010382833
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Customizing business-to-business (B2B) professional services : the role of intellectual capital and internal social capital
Madhavaram, Sreedhar; Hunt, Shelby D. - In: Journal of business research : JBR 74 (2017), pp. 38-46
Persistent link: https://www.econbiz.de/10011675386
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Building upstream supplier capabilities for downstream customization : the role of collaboration capital
Madhavaram, Sreedhar; Hall, Kenneth; Ghosh, Amit K.; … - In: Journal of business logistics 45 (2024) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10014477664