Narrow search
Showing 1 - 10 of 3,567
Cover Image
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela; Leoni, Luna - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Cover Image
Customer engagement, buyer-seller relationships, and social media
Sashi, C. M. - In: Management decision : MD 50 (2012) 2, pp. 253-272
Persistent link: https://www.econbiz.de/10009531358
Cover Image
Challenges for product and service providers in open innovation with customers in business-to-business markets
Paasi, Jaako; Lappalainen, Inka; Rantala, Tuija; … - In: International journal of innovation management 18 (2014) 2, pp. 1-27
Persistent link: https://www.econbiz.de/10010374621
Cover Image
Customer involvement in product development : an industrial network perspective
Laage-Hellman, Jens; Lind, Frida; Perna, Andrea - In: Journal of business-to-business marketing 21 (2014) 4, pp. 257-276
Persistent link: https://www.econbiz.de/10010478072
Cover Image
Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David; Song, Chie Hoon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
Cover Image
Wettbewerbsvorteile, mehrstufige Kundenanalyse und Kunden-Feedback im Business-to-Business-Marketing
Günter, Bernd - In: Marktleistung und Wettbewerb : strategische und …, (pp. 213-231). 1997
Persistent link: https://www.econbiz.de/10001298618
Cover Image
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine; Wagner, Ralf - In: The journal of business & industrial marketing 37 (2022) 3, pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
Cover Image
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang; Peng, Guochao; Xing, Fei; Zhang, Jun; … - In: Industrial marketing management : the international … 98 (2021), pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Cover Image
From customer value co-creation behaviour to customer perceived value
Thi Bich Hanh Tran; Anh Dung Vu - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 993-1026
Persistent link: https://www.econbiz.de/10012607867
Cover Image
Quality of channel integration and customer loyalty in omnichannel retailing : the mediating role of customer engagement and relationship program receptiveness
Gao, Mengjia; Huang, Lin - In: Journal of retailing and consumer services 63 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012665902