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Relationship quality as an antecedent of customer relationship proneness : a cross-cultural study between Spain and Mexico
Olavarría-Jaraba, Ana; Cambra-Fierro, Jesús J.; … - In: Journal of retailing and consumer services 42 (2018), pp. 78-87
Persistent link: https://www.econbiz.de/10011826044
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Learning to work in asymmetric relationships : insights from the computer software industry
Pérez, Lourdes; Cambra-Fierro, Jesús - In: Supply chain management : an international journal 20 (2015) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10010511312
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Value generation in B2B contexts : the SMEs’ perspective
Pérez, Lourdes; Cambra-Fierro, Jesús - In: European business review : EBR ; the official journal … 27 (2015) 3, pp. 297-317
Persistent link: https://www.econbiz.de/10011309541
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Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.; Trifu, Andreea; Cambra-Fierro, … - In: Journal of business research : JBR 133 (2021), pp. 341-353
Persistent link: https://www.econbiz.de/10012590245
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Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Sesé, F. … - In: Journal of service research : JSR 21 (2018) 2, pp. 201-218
Persistent link: https://www.econbiz.de/10011855798