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Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian - In: Journal of business-to-business marketing 28 (2021) 4, pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
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A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto; Ghosh Dastidar, Ayan - In: Journal of business research : JBR 145 (2022), pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
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Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen; O'Toole, Thomas; Drummond, Conor - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
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Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen (ed.); O'Toole, Thomas (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014314174
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B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby J.; … - In: Industrial marketing management : the international … 81 (2019), pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
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Relational mechanisms in innovation co-creation
Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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Customer engagement, buyer-seller relationships, and social media
Sashi, C. M. - In: Management decision : MD 50 (2012) 2, pp. 253-272
Persistent link: https://www.econbiz.de/10009531358
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Changes in CRM approach : refined functional blocks for customer creative engagement in services
Potra, Sabina; Izvercian, Monica; Miclea, Serban - In: International journal of information systems in the … 8 (2016) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10011434847
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How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service
Bone, Sterling A.; Fombelle, Paul W.; Ray, Kristal R.; … - In: Journal of service research : JSR 18 (2015) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10010483441