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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Kundenwert
2,463
Customer value
2,462
Beziehungsmarketing
1,478
Relationship marketing
1,478
Consumer behaviour
638
Konsumentenverhalten
638
Betriebliche Wertschöpfung
584
Value creation
584
Customer integration
321
Kundenintegration
321
Customer satisfaction
307
Kundenzufriedenheit
307
Service quality
274
Dienstleistungsqualität
273
Marketing management
267
Marketingmanagement
267
Theorie
221
Theory
221
Supplier relationship management
193
B-to-B-Marketing
149
Business-to-business marketing
149
Brand management
143
Markenführung
143
Deutschland
141
Germany
140
USA
132
Brand image
131
Markenimage
131
United States
131
Service-Dominant Logic
130
Service-dominant logic
130
Value co-creation
113
Marketing
107
Social Web
99
Social web
99
Kundenmanagement
94
customer value
94
Innovation
91
Customer lifetime value
82
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Undetermined
99
Free
7
Type of publication
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Article
164
Book / Working Paper
29
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Article in journal
153
Aufsatz in Zeitschrift
153
Hochschulschrift
11
Aufsatz im Buch
10
Book section
10
Thesis
9
Case study
7
Fallstudie
7
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
3
Working Paper
3
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1
Guidebook
1
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1
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English
168
German
25
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Keränen, Joona
6
Eggert, Andreas
5
Kleinaltenkamp, Michael
5
Anderson, James C.
4
Ulaga, Wolfgang
4
Baumann, Jasmin
3
Chatterjee, Sharmila C.
3
Corsaro, Daniela
3
Friend, Scott B.
3
Gligor, David M.
3
Homburg, Christian
3
Jalkala, Anne
3
Komulainen, Hanna
3
Le Meunier-FitzHugh, Kenneth
3
Malshe, Avinash
3
Aarikka-Stenroos, Leena
2
Beutin, Nikolas
2
Cabiddu, Francesca
2
He, Jiaxun
2
Kaplan, Robert S.
2
Kuester, Sabine
2
Kumar, Nirmalya
2
Latinovic, Zoran
2
MacDonald, Emma K.
2
Menon, Ajay
2
Narus, James A.
2
Pepels, Werner
2
Roemer, Ellen
2
Roth, Stefan
2
Russo, Ivan
2
Saab, Samy
2
Schmidt, Robert Christian
2
Shafiee, Majid Mohammad
2
Tecklenburg, Tim
2
Terho, Harri
2
Watanabe, Yoshiaki
2
Wilson, Hugh
2
Abrahamsen, Morten H.
1
Afifi, Iqbal
1
Agnihotri, Raj
1
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Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of business & industrial marketing
14
Journal of business research : JBR
10
Journal of revenue and pricing management
5
Marketing theory
5
Journal of business-to-business marketing
4
International journal of services and operations management
3
Journal of marketing management : MM
3
Controlling und Management
2
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Journal of service research : JSR
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Journal of the Academy of Marketing Science
2
Supply chain management
2
The service industries journal
2
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Addison-Wesley information technology series
1
Agricultural and Food Economics : AFE
1
Arbeitshefte Führungspsychologie
1
Beiträge zum Innovationsmarketing
1
Betriebsberater / Management
1
Business horizons
1
Business process management journal
1
Business strategy and the environment
1
Business strategy review
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Controlling & management review : Zeitschrift für Controlling & Management
1
Corporate social responsibility and environmental management
1
Customer relations
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
European management journal
1
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ECONIS (ZBW)
193
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1
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
3
CRM, Kundenbewertung und Risk-Return-Steuerung im betrieblichen Einsatz
Sackmann, Stefan
;
Kundisch, Dennis
;
Ruch, Markus
- In:
HMD : Praxis der Wirtschaftsinformatik
45
(
2008
)
259
,
pp. 21-31
Persistent link: https://www.econbiz.de/10003635558
Saved in:
4
Kundenwertermittlung : wie viel Vertrieb ist uns der Kunde wert? ; Konzeption und Ermittlung eines ganzheitlichen Kundenwertes als Kennzahl zur Vertriebssteuerung für ein Unternehm...
Mengen, Andreas
;
Mettler, Alina
- In:
Controlling & management review : Zeitschrift für …
52
(
2008
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10003644500
Saved in:
5
Dimensions of customer value of website communication in business-to-business relationships
Golik Klanac, Nataša
- In:
Journal of business market management : jbm
2
(
2008
)
3
,
pp. 153-165
Persistent link: https://www.econbiz.de/10003741228
Saved in:
6
Managing customers profitably
Ryals, Lynette
-
2008
Persistent link: https://www.econbiz.de/10003744559
Saved in:
7
Customer value creation in professional service relationships : the case of credence goods
Howden, Charles
;
Pressey, Andrew D.
- In:
The service industries journal
28
(
2008
)
5/6
,
pp. 789-812
Persistent link: https://www.econbiz.de/10003775777
Saved in:
8
Herausforderungen bei der Implementierung eines wertorientierten Kundenbeziehungsmanagements : dargestellt an einem Fallbeispiel aus dem Industriegütermarketing
Wapniewski, Achim
-
2006
Persistent link: https://www.econbiz.de/10003357499
Saved in:
9
Effects of customer services efficiency and market effectiveness on dealer performance
Rajagopal
- In:
International journal of services and operations management
5
(
2009
)
5
,
pp. 575-594
Persistent link: https://www.econbiz.de/10003884853
Saved in:
10
Commitment in Geschäftsbeziehungen : Konzeptualisierung und Operationalisierung für das Business-to-Business-Marketing
Saab, Samy
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003456543
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