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Buffering and amplifying effects of relationship commitment in business-to-business relationships
Ganesan, Shankar; Brown, Steven P.; Mariadoss, Babu John; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 361-373
Persistent link: https://www.econbiz.de/10003965486
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Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia; Mariadoss, Babu John; Chennamaneni, … - In: Industrial marketing management : the international … 55 (2016), pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
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The social buyer : a framework for the dynamic role of social media in organizational buying
Gustafson, Brandon M.; Pomirleanu, Nadia; Mariadoss, … - In: Journal of business research : JBR 125 (2021), pp. 806-814
Persistent link: https://www.econbiz.de/10012494179
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Supplier and customer involvement in new product development stages : implications for new product innovation outcomes
Moon, Hakil; Johnson, Jean L.; Mariadoss, Babu John; … - In: International journal of innovation and technology … 15 (2018) 1, pp. 1850004-1-21
Persistent link: https://www.econbiz.de/10011869348
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Uncle Sam rising : performance implications of business-to-government relationships
Josephson, Brett W.; Lee, Ju-Yeon; Mariadoss, Babu John; … - In: Journal of marketing 83 (2019) 1, pp. 51-72
Persistent link: https://www.econbiz.de/10012175829
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SOCO's impact on individual sales performance : the integration of selling skills as a missing link
Wachner, Trent; Plouffe, Christopher R.; Grégoire, Yany - In: Industrial marketing management : the international … 38 (2009) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10003810414
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The effects of relationship length on customer profitability after a service recovery
Béal, Mathieu; Sabadie, William; Grégoire, Yany - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 293-305
Persistent link: https://www.econbiz.de/10012144812
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The role of humor usage on creativity, trust and performance in business relationships : an analysis of the salesperson-customer dyad
Lussier, Bruno; Grégoire, Yany; Vachon, Marc-Antoine - In: Industrial marketing management : the international … 65 (2017), pp. 168-181
Persistent link: https://www.econbiz.de/10011774997