Mao, Zhaofang; Han, Yuqing - In: Journal of management science and engineering 9 (2024) 3, pp. 293-307
This study examines service investment decisions in the context of two store brand introduction modes and the mode selection of a retailer. The research focuses on a supply chain comprised of a national brand manufacturer (NBM), an external store brand supplier (SBS), and a retailer. A national...