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~subject:"Lieferantenmanagement"
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Marketing in China
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Lieferantenmanagement
China
25
Consumer behaviour
13
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13
Beziehungsmarketing
12
Innovation
12
Relationship marketing
12
Supplier relationship management
10
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7
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7
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6
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Marketing
6
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Brand image
4
Brand management
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4
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4
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Marketingmanagement
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3
Internationales Marketing
3
Kundenintegration
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Wang, Yonggui
10
Ma, Shuang
5
Li, Dahui
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Wang, Na
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Bu, Huimei
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Cui, Victor
1
Fang, Eric
1
Gu, Huimin
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Hampson, Daniel P.
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Han, Myat Su
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Hong, Aoran
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Jiang, Ling
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Lee, Jongkuk
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Li, Xia
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Liu, Matthew Tingchi
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Ping, Yuan
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Sheng, Shibin
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Shi, Guicheng
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Shi, Mengting
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Zhang, Qiyuan
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Journal of business research : JBR
2
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International marketing review
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Journal of knowledge management
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Journal of marketing
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ECONIS (ZBW)
10
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1
Customer relationship investment and relationship strength : evidence from insurance industry in China
Shi, Guicheng
;
Bu, Huimei
;
Ping, Yuan
;
Liu, Matthew Tingchi
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011487039
Saved in:
2
Uniting in the letter but breaching in the spirit : contract flexibility and interfirm collaboration based on the Contracts as Reference Points Theory
Wang, Na
;
Ma, Shuang
;
Wang, Yonggui
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10013206333
Saved in:
3
How customer entitlement influences supplier performance in B2B relationships in emerging economy? : a moderated mediation model of institutional environments
Wang, Yonggui
;
Zhang, Lu
- In:
Journal of business research : JBR
134
(
2021
),
pp. 689-700
Persistent link: https://www.econbiz.de/10012643947
Saved in:
4
Governing local supplier opportunism in China : moderating role of institutional forces
Wang, Mengyang
;
Zhang, Qiyuan
;
Wang, Yonggui
;
Sheng, Shibin
- In:
Journal of operations management
46
(
2016
),
pp. 84-94
Persistent link: https://www.econbiz.de/10011596726
Saved in:
5
Managing relationships with power advantage buyers : the role of supplier initiated bonding tactics in long-term buyer-supplier collaborations
Wang, Yonggui
;
Wang, Na
;
Jiang, Ling
;
Cui, Victor
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5587-5596
Persistent link: https://www.econbiz.de/10011597399
Saved in:
6
The influence of product modularity on customer perceived customization : the moderating effects based on resource dependence theory
Ma, Shuang
;
Wang, Yonggui
;
Li, Dahui
- In:
Emerging markets, finance & trade : a journal of the …
55
(
2019
)
4
,
pp. 889-901
Persistent link: https://www.econbiz.de/10012210624
Saved in:
7
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Saved in:
8
Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang
;
Gu, Huimin
;
Wang, Yonggui
;
Hampson, Daniel P.
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
Saved in:
9
Can customization promote product innovation in the global B2B market? : Evidence from export manufacturing firms from emerging markets
Hong, Aoran
;
Li, Xia
;
Wang, Yonggui
;
Shi, Mengting
- In:
International marketing review
40
(
2023
)
4
,
pp. 636-666
Persistent link: https://www.econbiz.de/10014469947
Saved in:
10
How does IT capability affect knowledge acquisition in the presence of a dominant supplier?
Ma, Shuang
;
Li, Dahui
;
Wang, Yonggui
;
Han, Myat Su
- In:
Journal of knowledge management
27
(
2023
)
8
,
pp. 2090-2112
Persistent link: https://www.econbiz.de/10014430549
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