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Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna; Frazer, Lorelle; Quach, Sara; Thaichon, Park - In: Journal of strategic marketing 30 (2022) 2, pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
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The effects of e-commerce on franchising : practical implications and models
Kremez, Zhanna; Frazer, Lorelle; Thaichon, Park - In: Australasian marketing journal 27 (2019) 3, pp. 158-168
Persistent link: https://www.econbiz.de/10012110326
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What went wrong? : franchisors and franchisees disclose the causes of conflict in franchising
Frazer, Lorelle; Weaven, Scott; Giddings, Jeff; Grace, Debra - In: Qualitative market research : an international journal 15 (2012) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10009503721
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Relationship marketing in franchising and retailing
Thaichon, Park; Frazer, Lorelle; Weaven, Scott - In: Journal of strategic marketing 30 (2022) 2, pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
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Processual antecedents of perceived channel conflict in franchising
Weaven, Scott K.; Grace, Debra A.; Frazer, Lorelle; … - In: Journal of business economics and management 15 (2014) 2, pp. 316-334
Persistent link: https://www.econbiz.de/10010376630
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The development and current trends of digital marketing and relationship marketing research
Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012585544
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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An empirical analysis of franchisee value-in-use, investment risk and relational satisfaction
Grace, Debra; Weaven, Scott - In: Journal of retailing 87 (2011) 3, pp. 366-380
Persistent link: https://www.econbiz.de/10009380006
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Online relationship marketing
Steinhoff, Lena; Griffith, Denni Arli; Weaven, Scott; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 369-393
Persistent link: https://www.econbiz.de/10012107007