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Understanding B2B customer journeys for complex digital services : the case of cloud computing

Terpoorten, Claas; Klein, Jan F.; Merfeld, Katrin - In: Industrial marketing management : the international … 119 (2024), pp. 178-192

Persistent link: https://www.econbiz.de/10014555749

Emergence and translations of management interests in corporate branding in the Finnish pulp and paper corporations

Aspara, Jaakko - 2007

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Channels in the mirror : an alignable model for assessing customer satisfaction in concurrent channel systems

Hammerschmidt, Maik; Falk, Tomas; Weijters, Bert - In: Journal of service research : JSR 19 (2016) 1, pp. 88-101

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Adoption of corporate branding by managers : case of a Nordic business-to-business company

Aspara, Jaakko; Tikkanen, Henrikki - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 80-91

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Significance of corporate brand for business-to-business companies

Aspara, Jaakko; Tikkanen, Henrikki - In: The marketing review 8 (2008) 1, pp. 43-60

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Exploration and exploitation across three resource classes : market/customer intelligence, brands/bonds and technologies/processes

Aspara, Jaakko; Tikkanen, Henrikki; Pöntiskoski, Erik; … - In: European journal of marketing : EJM 45 (2011) 4, pp. 596-630

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Sales activity systematization and performance : differences between product and service firms

Parvinen, Petri; Aspara, Jaakko; Kajalo, Sami; … - In: The journal of business & industrial marketing 28 (2013) 6, pp. 494-505

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Exploration and Exploitation Across Three Resource Classes : Market/Customer Intelligence, Brands/Bonds, and Technologies/Processes

Aspara, Jaakko - 2010

Purpose. Long-run corporate success requires engagement in two types of innovative activities: exploitation and exploration. However, earlier research has focused on exploration and exploitation concerning a firm's technologies. The purpose of the present article is to explicitly examine...

Persistent link: https://www.econbiz.de/10013138846

Consumer involvement in supply networks : a cubic typology of C2B2C and C2B2B business models

Aspara, Jaakko; Grant, David B.; Holmlund, Maria - In: Industrial marketing management : the international … 93 (2021), pp. 356-369

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Editorial: blurring boundaries between B2B actors and consumers in supply networks of contemporary business models

Aspara, Jaakko; Grant, David B.; Holmlund, Maria - In: Industrial marketing management : the international … 92 (2021), pp. 76-77

Persistent link: https://www.econbiz.de/10012490941