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An investigation on incentive strategies in community building in business-to-business electronic markets

Li, Xiaoling; Li, Xinjian; Wang, Rui - In: Journal of business-to-business marketing 25 (2018) 4, pp. 261-272

Persistent link: https://www.econbiz.de/10011956310

Customer orientation structure for Internet-based business-to-business platform firms

Chakravarty, Anindita; Kumar, Alok; Grewal, Rajdeep - In: Journal of marketing 78 (2014) 5, pp. 1-23

Persistent link: https://www.econbiz.de/10010419910

Virtual interorganizational relationships in business-to-business electronic markets : heterogeneity in the effects of organizational interdependence on relational outcomes

Mallapragada, Girish; Grewal, Rajdeep; Mehta, Raj; … - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 610-628

Persistent link: https://www.econbiz.de/10011340268

Within-seller and buyer-seller network structures and key account profitability

Gupta, Aditya; Kumar, Alok; Grewal, Rajdeep; Lilien, Gary L. - In: Journal of marketing 83 (2019) 1, pp. 108-132

Persistent link: https://www.econbiz.de/10012175847

Sales representative departures and customer reassignment strategies in business-to-business markets

Shi, Huanhuan; Sridhar, Shrihari; Grewal, Rajdeep; … - In: Journal of marketing 81 (2017) 2, pp. 25-44

Persistent link: https://www.econbiz.de/10011697520

Marketing channel management by multinational corporations in foreign markets

Grewal, Rajdeep; Saini, Amit; Kumar, Alok; Dwyer, F. R.; … - In: Journal of marketing 82 (2018) 4, pp. 49-69

Persistent link: https://www.econbiz.de/10011880534

Marketing channels in foreign markets : control mechanisms and the moderating role of multinational corporation headquarters-subsidiary relationship

Grewal, Rajdeep; Kumar, Alok; Mallapragada, Girish; … - In: Journal of marketing research : JMR 50 (2013) 3, pp. 378-398

Persistent link: https://www.econbiz.de/10009755686

Supplier-selected referrals

Hada, Mahima; Grewal, Rajdeep; Lilien, Gary L. - In: Journal of marketing 78 (2014) 2, pp. 34-51

Persistent link: https://www.econbiz.de/10010345573

Commentary : toward formalizing social influence structures in business-to-business customer journeys

Grewal, Rajdeep; Sridhar, Shrihari - In: Journal of marketing 85 (2021) 1, pp. 98-102

Persistent link: https://www.econbiz.de/10012391426

Product Recalls in B2B Secondary Markets : Evidence from the US Automobile Industry

Singh, Khimendra; Venkataraman, Sriram; Grewal, Rajdeep - 2022

Adverse events, such as product recalls, transcend business-to-business (B2B) secondary markets (i.e., used product markets). Yet, little, if any, is known about the impact of such adverse events on purchase responses of B2B buyers (i.e., channel intermediaries). The current study addresses this...

Persistent link: https://www.econbiz.de/10014030219