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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Advertising
43
Werbung
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Consumer behaviour
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Advertising effects
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Werbewirkung
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Campbell, Colin L.
3
Ford, John B.
3
Campbell, Colin
2
Liu, Ran
2
Pitt, Leyland F.
2
Plangger, Kirk
2
Sands, Sean
2
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Bonnici, Joseph
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Cai, Feng
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Cheng, Zixuan Mia
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Cyr, Dianne J.
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Ferraro, Carla
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Li, Ling
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Mavrommatis, Alexis
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Papania, Lisa
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Parent, Michael
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Raajpoot, Nusser
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Thwaites, Des
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Tsao, Hsiu-Yuan
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Xu, Li
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Zhai, Xin
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Industrial marketing management : the international journal for industrial and high-tech firms
4
European journal of marketing
1
International journal of electronic customer relationship management : IJECRM
1
International journal of production research
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
Relational benefits and manufacturer satisfaction : an empirical study of logistics service in supply chain
Li, Ling
;
Ford, John B.
;
Zhai, Xin
;
Xu, Li
- In:
International journal of production research
50
(
2012
)
19
,
pp. 5445-5459
Persistent link: https://www.econbiz.de/10009668004
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran
;
Ford, John B.
;
Raajpoot, Nusser
- In:
International journal of electronic customer …
13
(
2022
)
3
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
Saved in:
4
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
5
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
6
From mining to meaning : how B2B marketers can leverage text to inform strategy
Tsao, Hsiu-Yuan
;
Campbell, Colin L.
;
Sands, Sean
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 90-98
Persistent link: https://www.econbiz.de/10014226244
Saved in:
7
E-relationships for e-readiness : culture and corruption in international e-B2B
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Berthon, Jean-Paul
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10003650451
Saved in:
8
An exploratory study into brand alignment in B2B relationships
Campbell, Colin
;
Papania, Lisa
;
Parent, Michael
;
Cyr, …
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 712-720
Persistent link: https://www.econbiz.de/10008737514
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