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Customer relations and loyalty-based segmentation : a b2b approach in the tourism industry
Gil Saura, Irene; Ruiz-Molina, María-Eugenia; … - In: Customer relations, (pp. 115-128). 2011
Persistent link: https://www.econbiz.de/10008988069
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How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria; Gil Saura, Irene; … - In: Journal of industrial and business economics 51 (2024) 1, pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
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The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships
Gil Saura, Irene; Berenguer Contrí, Gloria; Cervera, Amparo - In: Industrial marketing management : the international … 37 (2008) 8, pp. 921-939
Persistent link: https://www.econbiz.de/10003793433
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Logistic service quality and technology : a comparison between supplier-retailer and retailer-consumer relationships
Gil Saura, Irene; Ruiz Molina, Maria Eugenia; Servera … - In: The international review of retail, distribution and … 18 (2008) 5, pp. 495-510
Persistent link: https://www.econbiz.de/10003806239
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Antecedents and consequences of logistics value : and empirical investigation in the Spanish market
Gil Saura, Irene; Servera-Francés, David; … - In: Industrial marketing management : the international … 39 (2010) 3, pp. 493-506
Persistent link: https://www.econbiz.de/10003976583
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The impact of IT applications on customer satisfaction : some new perspectives in the supplier-retailer relationships
Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; … - In: International journal of technology marketing : IJTMkt 5 (2010) 3, pp. 219-233
Persistent link: https://www.econbiz.de/10009010286
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Information and communication technologies in marketing channels : product considerations
Gil Saura, Irene; Frasquet Deltoro, Marta; Riuz-Molina, … - In: Advanced technologies management for retailing : …, (pp. 87-104). 2011
Persistent link: https://www.econbiz.de/10009375403
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Logistics service quality and buyer-customer relationships : the moderating role of technology in B2B and B2C contexts
Gil Saura, Irene; Ruiz-Molina, Maria Eugenia - In: The service industries journal 31 (2011) 7/8, pp. 1109-1123
Persistent link: https://www.econbiz.de/10009154411
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Relationship and market conditions : outcomes in marketing channels
Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene - In: Journal of business-to-business marketing 19 (2012) 4, pp. 289-308
Persistent link: https://www.econbiz.de/10009714673
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Value antecedents in relationship between tourism companies
Moliner-Velazquez, Beatriz; Fuentes-Blasco, Maria; Gil … - In: The journal of business & industrial marketing 29 (2014) 3, pp. 215-226
Persistent link: https://www.econbiz.de/10010345210