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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Marketingmanagement
16,266
Marketing management
16,243
Marketing
3,398
Konsumentenverhalten
2,545
Consumer behaviour
2,544
Theory
2,227
Theorie
2,225
Relationship marketing
1,885
Beziehungsmarketing
1,884
Deutschland
1,632
Germany
1,576
Markenführung
1,379
Brand management
1,378
USA
1,283
United States
1,256
Online-Marketing
1,168
Strategisches Management
1,151
Internet marketing
1,130
Unternehmenserfolg
1,049
Firm performance
1,034
Marketingstrategie
975
Strategic management
894
Innovation
864
KMU
774
SME
774
Internationales Marketing
764
International marketing
741
Marktforschung
695
Social Web
691
Social web
691
Werbung
639
Markenimage
615
Brand image
608
Advertising
584
Market research
583
Innovationsmanagement
542
Marketingtheorie
542
Marketing theory
532
Innovation management
523
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Online availability
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Undetermined
162
Free
34
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Article
337
Book / Working Paper
164
Type of publication (narrower categories)
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Article in journal
294
Aufsatz in Zeitschrift
294
Aufsatz im Buch
44
Book section
44
Hochschulschrift
38
Thesis
34
Collection of articles of several authors
33
Sammelwerk
33
Graue Literatur
23
Non-commercial literature
23
Aufsatzsammlung
22
Lehrbuch
21
Handbook
18
Handbuch
18
Textbook
17
Bibliografie enthalten
16
Bibliography included
16
Case study
14
Fallstudie
14
Arbeitspapier
9
Working Paper
9
Konferenzschrift
4
Conference proceedings
3
Conference paper
1
Fallstudiensammlung
1
Forschungsbericht
1
Guidebook
1
Konferenzbeitrag
1
Market information
1
Marktinformation
1
Ratgeber
1
Reprint
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
387
German
115
Polish
3
Author
All
Bruhn, Manfred
12
Homburg, Christian
12
Bauer, Hans H.
5
Kleinaltenkamp, Michael
5
Backhaus, Klaus
4
Di Benedetto, C. Anthony
4
Valla, Jean-Paul
4
Cartwright, Severina
3
Guo, Chiquan
3
Hollensen, Svend
3
Jacob, Frank
3
Koppelmann, Udo
3
Lindgreen, Adam
3
O'Cass, Aron
3
Pepels, Werner
3
Plinke, Wulff
3
Ratten, Vanessa
3
Tanner, John F.
3
Terho, Harri
3
Tikkanen, Henrikki
3
Ulaga, Wolfgang
3
Wang, Yong Jian
3
Werani, Thomas
3
Aggarwal, Himanshu
2
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
Aspara, Jaakko
2
Baumgarth, Carsten
2
Bhatnagar, Swati
2
Blankson, Charles
2
Brown, Duncan
2
Chen, Jing
2
Chung, Jae-eun
2
Cova, Bernard
2
Davies, Iain A.
2
Dibb, Sally
2
Donaldson, Bill
2
Dwyer, F. R.
2
Dwyer, F. Robert
2
Eggert, Andreas
2
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Institution
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American Marketing Association
1
Cranfield School of Management
1
Deutsches Institut für Normung
1
Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
1
Freie Universität Berlin / Institut für Marketing
1
Freie Universität Berlin / Marketing-Department
1
International Conference on Relationship Marketing <1996, Berlin>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
67
The journal of business & industrial marketing
38
Journal of business research : JBR
14
Journal of business-to-business marketing
14
Journal of strategic marketing
9
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Journal of retailing and consumer services
6
International journal of production economics
5
Journal of marketing management : MM
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
Gabler Edition Wissenschaft / Business-to-Business-Marketing
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Developing digital marketing : relationship perspectives
3
Europäische Hochschulschriften / 5
3
International journal of business and globalisation : IJBG
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Lehrbuch
3
Management decision : MD
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Technischer Vertrieb
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Amfiteatru economic : an economic and business research periodical
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Gabler Edition Wissenschaft / Business-to-business-Marketing
2
Handbook of marketing
2
Interactive and multi-channel marketing
2
International journal of innovation management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of customer behaviour
2
Journal of marketing analytics : JMA
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Journal of revenue and pricing management
2
Marketing intelligence & planning
2
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Source
All
ECONIS (ZBW)
501
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501
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1
Closeness to the customer in industrial markets : towards a theory-based understanding of measurement, organizational antecedents and performance outcomes
Homburg, Christian
-
1993
Persistent link: https://www.econbiz.de/10000894997
Saved in:
2
Sinn und Umsetzung eines vertriebswirtschaftlichen Marketing-Konzeptes im Produktionsbetrieb im allgemeinen und speziell am Beispiel der Kfz-Zulieferindustrie
Kessler, Franz-Josef
-
1992
Persistent link: https://www.econbiz.de/10000859462
Saved in:
3
Marketing für Zulieferunternehmen : eine Untersuchung auf typologischer Grundlage
Kolb, Heinrich Leonhard
-
1988
Persistent link: https://www.econbiz.de/10000769438
Saved in:
4
Differenzierte Formen der Zusammenarbeit von Industrie und Handel
Tomczak, Torsten
-
1993
Persistent link: https://www.econbiz.de/10000880199
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5
The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian
-
1995
Persistent link: https://www.econbiz.de/10000560572
Saved in:
6
Key account management : learning from supplier and customer perspectives
McDonald, Malcolm
;
Rogers, Beth
-
1998
Persistent link: https://www.econbiz.de/10000620463
Saved in:
7
Strategic business marketing
Chisnall, Peter M.
-
1995
-
3. ed
Persistent link: https://www.econbiz.de/10000507388
Saved in:
8
Business marketing : a managerial approach
Haas, Robert W.
-
1995
-
6. ed., rev. ed
Persistent link: https://www.econbiz.de/10000507759
Saved in:
9
Zulieferer am Scheideweg : das strategische Zuliefer-Marketing vor dem Hintergrund des Verdrängungswettbewerbs
Freiling, Jörg
-
1992
Persistent link: https://www.econbiz.de/10000135118
Saved in:
10
Anarbeitungsleistungen als Marketinginstrumente im technischen Handel
Schmäh, Marco
-
1999
Persistent link: https://www.econbiz.de/10000679746
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