Key account management : learning from supplier and customer perspectives
Malcolm McDonald and Beth Rogers
| Year of publication: |
1998
|
|---|---|
| Authors: | McDonald, Malcolm ; Rogers, Beth |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Lieferantenmanagement | Supplier relationship management | Key-Account-Management | Key account management | Marketingstrategie | Kundengruppenmanagement |
| Extent: | XVI, 194 S graph. Darst 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7506-3278-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000620463