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The implications of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall; Rich, Nick - In: Journal of strategic marketing 17 (2009) 3/4, pp. 237-255
Persistent link: https://www.econbiz.de/10003887634
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The implication of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall; Rich, Nick - In: Strategic sales and strategic marketing, (pp. 49-67). 2011
Persistent link: https://www.econbiz.de/10008798058
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The relationship between lean operations and sustainable operations
Piercy, Niall; Rich, Nick - In: International journal of operations & production … 35 (2015) 2, pp. 282-315
Persistent link: https://www.econbiz.de/10010472512