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Aligning the sustainable supply cahin to green marketing needs : a case study

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Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter

Garner, Benjamin; Mady, Ashraf - In: The journal of business & industrial marketing 38 (2023) 11, pp. 2485-2504

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The contribution of analytic visualizations to the marketing of sustainable products

Mathaisel, Dennis F. X.; Comm, Clare L. - In: Journal of marketing analytics : JMA 8 (2020) 1, pp. 31-38

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Sustainability from designers to consumers

Gurtu, Amulya; Ranganathan, Sampath - In: Journal of business and economic perspectives 47 (2020) 1, pp. 68-90

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Green reverse logistics technology impact on agricultural entrepreneurial marketing firms' operational efficiency and sustainable competitive advantage

Mugoni, Ernest; Nyagadza, Brighton; Hove, Precious Kuziva - In: Sustainable technology and entrepreneurship 2 (2023) 2, pp. 1-13

marketing firms’ operational efficiency and sustainable competitive advantage. Systematic literature review and meta … a strong influence on agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive … model in agricultural inputs entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage …

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Sustainability and the supply chain

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Eco-business : a big-brand takeover of sustainability

Dauvergne, Peter; Lister, Jane - 2013

Two experts explain the consequences for the planet when corporations use sustainability as a business tool. …Intro -- Contents -- Acknowledgments -- 1 The Politics of "Big-Brand Sustainability" -- 2 The Eco-Business Setting -- 3 …